Free Tool to Help Your Ecommerce Business
Our ecommerce customers are always looking for innovative ways to increase their web traffic and boost their online revenues. Google has a cool, free tool designed to help shoppers quickly locate products they are looking for online.
This article will cover:
- What is Google Merchant Center?
- How will it help my ecommerce business?
- How do I get started?
- Take advantage of advanced features.
What is Google Merchant Center?
A tool that allows you to upload your product listings to be used in Google Product Search, Google Product Ads, and Google Commerce Search.
Google Product Search is a price comparison service. It doesn’t charge fees for listings, or accept payments for products to appear first in a listing. It doesn’t make commission on sales. It just lists products and their pricing. For the business owner, Google Product Search helps shoppers find and buy your products. Show more.
Google’s Product Listing ads are search ads that include rich product information such as product image, price, and merchant name. They create a more engaging user experience and promote your entire product line on Google. As a seller, your product shows up more often in search queries. These ads are charged on a cost-per-action (CPA) basis, which means you only pay when a user clicks on your ad and completes a purchase on your site. Show more.
Google Commerce Search is a hosted search service for your online store. It helps online retailers maximize sales, through the merchandising dashboard. The dashboard allows merchants to manage promotions, ranking rules, and facet rules. Show more.
How will it help my ecommerce business?
Merchant benefits include:
- Attract more buyers — buyers quickly find up–to–date product information that is relevant to them.
- Free product submission — generates qualified traffic to your site for specific products.
- Can be linked to Google AdWords — create marketing campaigns for specific products.
- Can be linked to Google Checkout — make it easy for buyers to purchase your products.
How do I get started?
Ready to improve your ecommerce web traffic? Here is a step–by–step process to help you start using Google Merchant center:
- Go to Google Merchant Center and sign in to your Gmail account (or create a new account).
- Set up you business account information.
- Verify and claim your website URL.
- Create your product data.
With a minimal investment of your time, you can take advantage of this free tool to help you start selling more online.
Take Advantage of Advanced Features
Once your Google Merchant Account is set–up and running, there are lots of additional features that can enhance your ecommerce business.
- Read about Google Product Search Seller Ratings. Understand how these ratings work and what to do if you have incorrect ratings.
- Find tips on how to provide high–quality product data to ensure a smooth shopping experience for your buyers.
- Discover how to track your traffic with tracking URL's.
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Learn how to
- Integrate with Google products to create more connections between your merchandise and buyers.
By strategically using the various tools and resources available, you can sell more with the Google Merchant Center. No matter what you’re selling, using Google’s core merchant center offerings: Google Product Search, Google Product Ads and Google Commerce Search will help you sell more.
Want to boost your revenues with Google's Merchant Center but don't have time to set it up yourself? Give us a call at 888-589-2194. We can help.
