A Magic Tool for Analyzing Web Traffic (updated!)
Being a web designer, business owner, and advertising guy, I'm constantly looking for new ways to get our business offerings in front of potential new clients. Right now, there is someone in the world in need of our site design or custom software services and we just need to connect with them. The Internet offers an inexpensive, always-on method of communicating what we have to offer. The difficulty lies in getting our site noticed by the right people, at the right time, amidst the ocean of other online destinations.
Unlocking the Power of Your Site
One of the keys to opening the limitless potential of the web is knowing who visits your site, where they come from, and what they're interested in. Does it work better to have a lot of content on the home page or a little? Do people click on blue links or red ones? Are visitors more interested in who we are, what we can help them with, or what we've done in the past? The answers are often surprising and the only way to really know is to ask the visitors.
Site Analytics Software
How does one ask every single visitor all of those questions though? The answer is Google Analytics. The same people we turn to for answers to life's mysteries like, "How long do I bake a potato?", or "What are the lyrics to Eye of the Tiger?", or even "Will a penny dropped from a tall building kill me?" can now answer questions like, "Where do people find my website?" or even, "What part of my site do people view the most?".
Google Analytics is cool, powerful, and best of all, free. If you have a website and want to know more about your site traffic, you simply have to check out Google Analytics. It's by far one of the best new technologies for business owners with websites!
But What Does It Do?
Google Analytics gives detailed reports on how many visitors your site gets and what they do while they're there. The software tracks how long viewers stay on your site, what links they click on, and how many of them are repeat visitors. Google Analytics lets you know where your visitors come from with reports detailing referring links, search engine hits, and country of origin. Best of all, the data is easy to read and easy to use to improve your site. The system lets you view reports, graphs, pie charts, and my favorite, an image of your site with hovering percentages on all of your menus, links, and images that show how often people click each item. If you're serious about making your website more effective, you simply must install a good site analytic software tool and Google’s is powerful, free, and easy to use.
I Want It!
If you're interested in installing Google Analytics on your website, contact us. We can usually have it hooked up the same day you call!
