Quick Tip: Increase Traffic to Your Website

Your website is fabulous. How can you get more people to visit?

• Build a Keyword List : Think like your visitors. Create a huge list of words (and their variations) that people might use when they search for your type of business. Brainstorm with colleagues, look at competitor's websites, and use keyword tools (Google AdWords Keyword Tool Installer/Dealer). The right combination of keywords brings a more targeted audience to your website which creates more business for you!

• Add Content: Organic content helps the search engines find your site, read your site and consider your site significant. Keep your customer in mind with everything you write. What information do you have that would be valuable to your potential customers? Use lots of keywords from the list you created in your titles, subtitles and sprinkled throughout the content of your website.

• Tune Current Content: Take a look at the content already on your site. Add keywords from your list to URLs, titles, meta tags, content, picture captions and alt tags. Also, get rid of dated content. Content should not be static. You need to continually update your information. People will continue to come back to your site if there are new kernels of information to discover each time they visit.

• Get Inbound Links: Good links are from: sites related to yours, sites ranked high in search engines, links that have any of your keywords in them and from page to page within your own website. The more links you have pointing to your site the better.

Spend some time following these tips and you will be on your way to raising your ranks in the top four search engines. Your goal is to be in the top 20 sites returned when a customer searches for your keywords.