Quick Tip: 4 Best Web Practices

03/23/2010

In order to create the best website for your business, you need to keep these four principles in mind:

  • Clearly stated purpose on the homepage. As soon as visitors arrive, they need to know where they are and what your business is about.

  • Attract the right target audience. Include content and key words that appeal to the specific audience for your product or service.

  • Quick and easy to use. Once people arrive, don't make them guess about what to do next.

  • Encourage visitors to linger and come back often. Your content should engage your visitors to explore further, see what is new and tell others to visit.

  • Want more details? Read Is Your Website Working for You?