• Get the Whitepaper

In 2004, Mars Inc. discovered what thousands of retailers have discovered since: that offering customizable versions of their most popular product could dramatically increase the company’s sales and profitability.

Today’s online buyers are looking for products that are perfectly tailored to their needs and preferences—and they’re willing to pay a premium for them. In this free whitepaper, we show you why and how to start customizing your products NOW.

Learn how Mars cashed in on customization

Get the scoop on how an internal experiment became a thriving independent business unit.

Adapt your own business model

Learn how to start adding customizable products to your web store.

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